D’Decor Corporate & Made-to-measure Films

Corporate Film: One of India’s largest soft furnishings brand, D’Decor turned 20 in 2020. To mark its anniversary, D’Decor commissioned AICL Communications to script and produce a Corporate Film. We were creative partners to AICL & executive producers of the film. “We are D’Decor” is the voice of the people who work together every day to create the formidable brand we all know today.

Made-to-measure Film: Made-to-measure is an exclusive customization service by D’Decor available only in select stores. D’Decor prides itself on its MTM service. Our task was to bring out the love, care, and attention with which the brand approaches this service and the precision, quality, and craftsmanship for its execution.

Both films were shot together over 4 days, across 3 locations. We made a 30-sec edit for MTM. We also made a special edit for D’Decor’s presence at Heimtex 2020, the world’s largest textile expo.

Client: D’Decor
Business & Managing Partner: AICL Communications
Creative Lead and Supervision: Fish Do It
Director: Mayur Goel
Executive Producer: Fish Do It
Time: January 2020