Asian Paints Royale Play: Infinitex & Patterns Collaterals

Client: Asian Paints Royale Play

Role: Design & Copywriting, Digital Imaging

Deliverables: 2019 Infinitex Swatch Book & Shade Card; 2019 Royale Play Patterns Shade Card.

Royale Play is a range of products from Asian Paints that offers special effects for interior walls. Our task was to redesign Swatch Books to showcase the latest range of designer textures under Royale Play’s Infinitex range. The Infinitex Swatch Books are accompanied by a compact Infinitex Shade Card which has been designed as a pocket-friendly sales tool for Asian Paints’ contractors. The Shade Card design was then used as a template and replicated for the Royale Play Patterns shade card, giving both the collaterals a coherent look.

Check out Royale Play here.