Client: Zee Entertainment, Kyoorius
Scope: Visual Identity, Visual Guidelines
The Shortlist. A service that enables agencies to make informed decisions on their awards spends.
Brief: In 2018, Zee and Kyoorius launched “The Shortlist”, a new service to enable advertising agencies to make informed decisions before submitting entries to various awards shows. Our brief was to design a visual identity that was easily adaptable for social media & mainline advertising.
Background: Over many interactions with creative studios, ad agencies and professionals, the team at Kyoorius Awards often heard concerns over the growing spends on submitting entries to awards shows without much of a return in sight. The Shortlist is a response to these concerns.
The Shortlist assembles together an evaluation panel to offer a first-round review of works, in the categories most likely to be entered in. The panellists consist of local and international professionals who have experience in awards judging and are likely to be on the jury of upcoming awards shows.