Asian Paints’ CQ at ColourNext 2018

What is this? A series of content-based experiences showcasing Colour Quotient at India Design 2018.

Brief: Colour Quotient and ColourNext, two platforms by Asian Paints, were paired together for the first time at ID 2018. We were tasked with creating a series of experiences around CQ, a content platform, for the architects, interior designers, product & textile designers attending ColourNext 2018.

Approach & Outcome: We handpicked content from CQ and presented it in multiple formats at the ColourNext Trends Pavilion. Including…

  • Organising design & illustration workshops
  • Creating a registration microsite & digital promotions
  • Curating a CQ Mini exhibition
  • Designing printed Newsletters and Collaterals
  • Designing slideshows and video content for iPads.

CQ at CN2018 was showcased at India Design 2018 (22-25 Feb) in New Delhi.

Role: Event Curation, Event Programming, Content and Design (Digital & Print), On-ground Execution, Video Scripting & Direction