A thorough audit made one thing clear: the system itself was the problem, not any single catalogue.

With over 600 outlets across the country and multiple digital touchpoints, Interio’s catalogues are the single-most consolidated collection of the brand’s products, spanning home furniture, kitchens, mattresses, and institutional segments including healthcare, education, and office furniture. But without a shared grid, consistent information hierarchy, or visual logic that could grow with the range, each catalogue had evolved independently.

In 2022, we were brought in to fix that – a complete overhaul of grids, typography, information hierarchy, imagery, and written content, built to accommodate new products and new use cases. Nine months in the making.

In 2025, the rebranding of Interio by Godrej brought us back. This time not just to extend the system, but to revisit the fundamentals: loosening density, adding breathing space, accommodating a new visual language and tone of voice.

“Good systems outlive campaigns… This catalogue framework has successfully adapted through multiple launches, evolving product portfolios, and even a complete rebrand – exactly what great design should do!” — Akash Gupta, Chief Manager, Marketing Communications, Interio

Role: Information Design & Content Structure, Publication Design, Writing

2022–Present