Godrej Interio is India’s largest furniture brand in both home and institutional segments. In 2021, Godrej Interio decided to start a blog to establish itself as a Thought Leader in home furniture.
Inspire, the Godrej Interio Blog, features Interio’s B2C furniture range, and acts a friendly guide & expert: someone who’s always there to empower the audience with the right knowledge on how to pick, use, style and maintain furniture and home decor as per one’s changing lifestyle.
Along with the Integrated Marketing Communications team at Godrej Interio, we built the blog from the ground-up and help run it.
Our Role:
- Naming & Identity
- Content Strategy
- UX Strategy & Design
- Content Production
- Marketing Ideas (Influencer, Direct, Social)
Approach
Furniture & Home Decor needs usually arise when one is going through or planning for a lifestyle change or a life event. Therefore, content on the Godrej Interio blog must not just promote its products rather it must cater to the real needs of its audiences and provide useful, practical information that answers real questions.
Audience: Home owners, End consumers, everyone who needs furniture.
Duration: 2021–Present
