About Asian Paints Emporio NXT: Emporio NXT is a range of special finishes that can be used to spruce up and transform decor items in your home. It’s a range of versatile finishes that can be applied on a variety of surfaces, commonly found on decor items such as metal, glass, plastic, wood etc.

Scope: Designing Brochures and Creating Product Image & Imagery
To create the imagery for Emporio NXT, create “How To DIY” videos for YouTube, design a comprehensive brochure that reflects its various use case scenarios, and an additional brochure that’s optimised for mobile browsing.

Approach: Asian Paints Emporio NXT is targeted towards young adults who are getting started in life. It’s for those who desire a premium-looking first home, but don’t want to invest in expensive decor elements that make it so. All in all, it’s the ultimate transformative solution for the thrift-store generation.

We digitally created a series of images using items that can be found in every home. Items ranging from flower pots to hand-me-down furniture. Our brochure outlined the transformative effects of Asian Paints Emporio NXT textures on various decor elements. In the mobile-optimised version of the brochure, we embedded the “How To DIY” videos for a more complete browsing experience.

All that, paired with a friendly, casual and supportive tone of voice, made this product a must have for all enterprising youngsters and creatives.

Duration: July 2020

Credits
Client: Asian Paints WoodTech
Role: Creative Direction, Tone of Voice & Copywriting,  Graphic Design, Digital Imaging, Video Post-production
Deliverables: Printed Catalogue, Digital (Mobile-optimised) Catalogue, Series of 6 How-to Videos